Blog Archives

The aftermath of Windows 8

They (Microsoft) had no clue how attached people had become to their beloved start button and the comfortingly familiar desktop.

“Hey, look! Here’s a cool new touch feature to play with!” Would have gone over so very much better than the “Hey look! We took away everything you like and replaced it with a cool new (mandatory) feature most of you can’t use!” we all received.

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Has Microsoft Learned its Lesson?

When you can’t get more than 12 percent buy-in on a flagship OS after nearly two years in a market you nearly monopolize, you’ve made some earth-shatteringly bad assumptions about your customers.

What were they? Has Microsoft learned anything from it?

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